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Upcyklace a motivy vedoucí k uvědomělé spotřebě
Fričová, Dominika
The diploma thesis deals with motives that lead consumers to conscious consumption. The goal of the work is to design a communication campaign that will support the concept of upcycling among consumers and increase awareness of this issue. The theoretical part approaches the topic of circular economy, upcycling and waste management. The practical part examines the behavior of consumers and their motivation in the upcycling process. Based on the results of the quantitative and qualitative investigation, marketing communication is designed, which aims to support the concept of sustainable consumption and upcycling among consumers.
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Podnikatelský záměr upcyklace vinných lahví
Dufková, Dita
The bachelor thesis deals with the business plan of upcycling wine bottles of the newly emerging company Mañana. The aim of the thesis is to create a concrete business plan for the start-up of the business. The theoretical part gathers the knowledge, the essentials and structure of the business plan. It also discusses the key success factors of firms, the importance of sustainable business and corporate social responsibility. The actual work is focused on the description of the company's activities, the creation of analyses, strategies and financial plan. Based on the custom work, specific steps for further development of the enterprise have been formulated.
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Using projects with environmental themes in pre-school education
PRACHAŘOVÁ, Markéta
The bachleor thesis is focused on an environmentally friendly way of life in connection with waste. The aim of the work is to create and apply educational activities that tend to elementary awareness of this topic by childern of preschool age. The theoretical part of thesis is devoted to the definition of terms related to the damage and protection of environment, sustainable development and environmental education of childern. There are also mentioned curricular documents related to environmental education and projects focused on the issue of waste, which can be used by kindergartens. In the practical part are introduced teaching activities implemented in accordance with the tematic plan. Main target of this plane is to create awareness about the possibilities how to protect nature from the increased amount of waste and lead childern to a gentle approach to the nature. The activities are divided into two blocks. The first block is focused on sorted waste, recykling and upcykling. The second block is concentrated on the use of biowaste and composting in the kindergarten. All activities are adapted to the age of childern. Each of the listed activity includes a detailed description, own implementation and reflection.
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(Na)kami
Petrová, Vendula ; Písaříková, Karin (referee) ; Gabriel, Michal (advisor)
I have been fascinated by paper since my early childhood. It was a very important part of my life, it affected shaping my personality and a way of spending time. I wrote on paper, I drew on paper, I read about fictional worlds or important information on pieces of paper. Everything transformed into different waves, influences, insights, flowing into the windows of my soul, gradually influencing and filling it. Some of them stayed, some of them have faded, and others converted into new thoughts and ideas. These I most often put into words. And so, gradually, texts, stories and poems came into being, and they flowed through the huge amount of chaos like streaks of text. This installation is a visual representation of this situation.
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Consumers' Motives for Buying Upcycled Clothes
Bourová, Tereza ; Janoušková, Svatava (advisor) ; Švíková, Radka (referee)
The focus of this diploma thesis is on the consumers' motives for purchasing upcycled clothing. Based on the research of available resources, this thesis firstly describes the most expanded model of clothing production, fast fashion, with special focus on the negative environmental impacts it has during different stages of a product life cycle. It later moves on to describe the traditional and more environmentally friendly model, slow fashion, and puts both these concepts (fast fashion and slow fashion) in connection with the hierarchy of waste management and the concept of circular economy. This theoretical base helps to fully understand the concept of upcycled fashion, which is thoroughly described in a separate chapter that also includes various examples of designers who focus on fashion upcycling. The last section of the theoretical part deals with motivation and motives for purchasing clothes. The empirical part of this diploma thesis focuses on how consumers perceive upcycled fashion in order to answer the main research question: What are the consumers' motives for purchasing upcycled clothes? To answer the question, qualitative research was used, specifically semi- structured interviews. The interviews were conducted with a total of twelve shoppers who have had previous personal experience...
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Recyklovaný nábytek z odpadových materiálů
Rozehnal, Josef
The thesis deals with the problematics of waste and its possible usage in the the field of industrial design. It is based on the author’s own experience with the processing of the metal plate. It outlines the possibility of usage of wasted metal plates, namely the usage of blasts and cut-outs remaining from industry. The thesis is divided into two parts. The theoretical part briefly describes the integration of the art and design; upcycling and its environmental aspects. Furthermore, it deals with the material and constructional solution relating to the topic of the thesis. Moreover, it is concerned with the problematics of acoustics which is connected with the final design. The practical part consists of gradual steps of the design made from the recycled wasted materials. Research, elements of inspiration, design variants, design and material solutions and final visualization are also parts of the thesis.
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